Life is a fashionable ride

May 18, 2021

About Us:
LY2 combines art, aesthetics, fit, hand embroideries, and embellishments to give a natural look, innovative thinking, and exclusivity. We combine traditional Indian handwork with modern design to give a rich, unique, and luxurious look to its garments. Purity of Lines and Sophisticated details jazzed up with modern and dynamic embellished styles that make the brand unique, by providing affordable and up-to-date high fashion to a broad selection of tastes, sizes, and lifestyles.

The expertise and experience in hand-crafted skills such as embroideries, crochet, macramé, bead and sequins work, zardozi, pleating, etc. together with technical input have helped in manufacturing very high-quality garments for various high fashion brands worldwide. The brand wants to diversify and give a wealth of design and hand craftsmanship to Indian customers as well.

It is our sincere effort to help provide employment to the local artisans in interiors of India from the comfort of their ancestral homes, instead of migrating to urban areas and living in difficult conditions. This also inspires the youth to take up these skills, where fewer and fewer people are choosing to do so.

What makes this brand different from a Reference / Competitive brand.

The USP is Quality with embellishment, cuts, silhouettes, and a right mix of casual, semi-casual & party wear.

Moreover, the range is a lot about high fashion garments at a very competitive price range in the high fashion embellished segment.

This brand comes with a very high potential to open venues, opportunities and can set a benchmark in the online high fashion segment as high fashion, embellished, and value-added clothing.

What are the product USPs?